Organic farming and food production are becoming increasingly popular in the Czech Republic; therefore, representatives of the Czech Confederation of Commerce and Tourism (SOCR CR) and the PRO-BIO Association of Organic Farmers have agreed on further strengthening cooperation in this area in a joint memorandum. The Ministry of Agriculture also intends to promote organic food consumption in its marketing campaigns.
“The long-term ambition is for organic products to become part of the standard assortment, and not try presenting them as something exclusive. In Austria or Germany, for example, organic products in stores make up 50% of the goods offered,” said PRO-BIO Manager Kateřina Urbánková. She added that “this is why we welcome the efforts of retail chains to expand the range offered and open up to new local suppliers. We believe that we will be able to persuade traders to reassign bio products from the category of exclusive goods to that of high-end daily consumption goods.”
Retail chains and their policies have a major impact on the consumption of organic products. “In recent years, our members have seen far greater interest in organic products from customers and adapted their product range. This is evidenced by the more than tenfold increase in sales of organic food over the last 3 years. This assortment also enjoys a significant success in the private labels of individual chains. I am convinced that the Czech market will follow the example we’ve already seen abroad and that the share of organic products will continue to grow,” said Tomáš Prouza, President of SOCR CR.
Individual statistics show that sales of this product range are increasing. In 2016, the overall turnover generated from organic food sales on the part of Czech entities, including exports, exceeded four billion crowns (about 155 million Euro). Of this total, the value of organic food consumption in the Czech Republic including imports, was CZK 2.55 billion (almost 99 million Euro), which is a year-on-year increase of 13.5%. At the end of 2016, over six hundred organic food producers were registered in the Czech Republic, which is 11% more than in the previous year.